The man who did for matzoh what Henry Ford did for cars

One of the world's top matza manufacturers got started with a simple premise: "I'm going to bake matzas this year. ...We'll see how it goes."

That's what 19th century Rabbi Dov Behr Manischewitz is said to have told his wife after they arrived in America, Jewish immigrants from Lithuania struggling to survive and to create something new.

In 1888, he founded the company that revolutionized production of the unleavened bread at the core of Jewish ritual meals, turning it into a mass-marketed, packaged product.